For example, if most of their site traffic comes from organic sources (natural Google rankings), then they may want to reexamine their strategy so it aligns with the current algorithm guidelines. If they’re not making any changes, or not enough changes, then they may miss out on key opportunities over time due to the constantly shifting changes in user search behavior. Overusing exact match keywords or a lack of diversity in anchor text can trigger red flags for search engines and negatively affect your search rankings. Our technical SEO audit services assess key factors impacting your site’s success, like page speed, structured data, and crawlability. Page speed has long been a ranking factor, and in 2025 it’s even more critical due to Google’s Page Experience and Core Web Vitals updates. Use tools like Google PageSpeed Insights, GTmetrix, or Lighthouse to assess your website’s loading speed and user experience metrics.
External links pointing to a domain pass authority to that domain, and the more authority a domain has, the easier it will be able to rank for specific keywords. A keyword research tool can reveal what keywords your competitors are ranking for, but your site is not. This can uncover untapped niches or long-tail keywords that you might have overlooked. The next item on the list is benchmarking your SEO performance against competitors. This is necessary because the performance of your competitors impacts your chances of achieving higher rankings for related keywords. As part of the SEO Audit, you should analyze your backlink profile and identify any toxic links that might impact your rankings.
SEO Services
SEOnaut’s visual dashboard highlights key SEO metrics and performance over time. Get an overview of your site’s status and dive into details when needed. Next, consider what type of content could be valuable for others to link to. Typical examples include case studies, statistics, and original research. For Largest Contentful Paint (LCP), which measures loading performance, ensure that the largest content piece on your page loads within 2.5 seconds. If it takes longer, you might need to optimize your server, use a content delivery network, or optimize your images and file formats.
An SEO audit is an in-depth analysis of your current site’s status, construction, and performance, as these factors relate to SEO. It also offers keyword research, rank tracking, backlink analysis, and site auditing tools. You may pay an agency to handle your SEO but you aren’t paying for the visibility. Instead, your ranking will improve on its own as you add more keywords, content, or links. For example, backlinks — or links to your site from other sites — are a key component of off-page SEO.
Links are qualified when appropriate (nofollow, ugc, sponsored)
We’ll also share key metrics to their link portfolio and organic search terms they’re outranking you for. If we find they’re running paid search campaigns we’ll also share the keywords, ad copy, landing pages and estimated spend they’re putting into SEM (paid search marketing). In conclusion, conducting a thorough SEO audit (SEO Checker) is an essential practice for optimizing website performance and enhancing online visibility. By evaluating factors such as on-page elements, backlinks, and technical aspects, businesses can identify areas for improvement, ensuring that their online presence aligns with search engine best practices. Regular SEO audits serve as a strategic tool for maintaining and improving search rankings, ultimately contributing to a more effective and competitive digital presence. Once enabled, the Search Atlas Otto SEO Tool conducts an in-depth audit of your website, examining technical SEO signals as well as strategic SEO factors.
- If the link is on someone else’s website, you’ll need to reach out to them and let them know so they can update it.
- We’ll take care of implementing technical SEO optimizations, like creating and submitting site maps and improving your page load speed, so you don’t have to.
- If you and a competitor have sites that stand shoulder to shoulder on the SERP, then even the most basic of issues could be the catalyst that determines who ranks at the top.
- Avoid blocking resources like CSS or JavaScript in your robots.txt file.
The Pro plan includes 30 content editors, 60 audits, and NLP insights every month. Deepcrawl is recommended for digital marketing agencies and enterprise companies who need to efficiently audit large websites and analyze page URLs at scale. The free trial allows you to crawl and audit up to 300,000 pages with the site audit tool.
Start by checking your page speed using Google’s free PageSpeed Insights tool. Then review it manually to check for issues like missing or duplicate URLs. And to make it easier, I’ve created a free website audit checklist that you can refer to as you follow along. In this guide, I’ll walk you through five essential steps to maximize your site’s performance. Google Structured Data Testing Tool lets you know of incorrect and correct structured data and is recommended for checking any web page that contains structured data or schema.org markup in its source code.
If you spend $10 per month on hosting, don’t expect fast loading times. But Google is also continuously adapting how they assess your site’s speed. Which measures how fast your website responds to user interactions. Many in the SEO industry SEO Anomaly have thought this was the case for a while, based on RankBrain. Which is part of Google’s overall ranking systems, and was introduced in 2015. A free Semrush account lets you audit up to 100 URLs with Site Audit.
Also, encourage customers to provide reviews and promptly respond to their feedback. Positive reviews play a significant role in enhancing your visibility and credibility on Google. Begin by focusing on optimizing your Google Business Profile (GBP). As GBPs with complete information can contribute to a 70% increase in physical visits, make sure to add as much information as possible.
The most comprehensive SEO audit money can buy – an extreme deep dive. A full hands on webinar demonstrating SEO execution, methodologies, auditing and more. Professional SEO audits for Financial Sites, covering E-A-T/YMYL, Tech & More.